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“Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world. The rare ability to balance continuity and change – requiring a consciously practiced discipline – is closely linked to the ability to develop a vision. Vision provides guidance about what to preserve and what to change. A new prescriptive framework adds clarity and rigor to the vague and fuzzy vision concepts at large today. Managers who master a discovery process to identify core ideology can link their vision statements to the fundamental dynamic that motivates truly visionary companies – that is, the dynamic of preserving the core and stimulating progress.”  – James Collins and Jerry Porras.

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Do you have a value proposition?

Creating a value proposition is essential, because it helps an organisation connect its internal processes to improved outcomes with its customers.

Marketing Statements creates compelling differentiated value propositions that resonate clients, guiding them to what you offer, guiding your staff to innovate and develop better versions of your offerings.

And, we find that with every business, organisation or person that we work with, they have far more value within them to offer their customers than they first thought.

It is always an enlightening exercise for our clients, one that costs very little but can have a radical effect on how their offering is perceived by customers, and the price their customers are wiling to pay for their product or service.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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“I found the pre interview training extremely useful and the ideas made me think differently about what I have to offer and how I presented myself.  Thank you, I secured the contract.”
Samantha Page, Consultant, UNAIDS

“I got the job.  Thanks for your help.”
Marcus Rich, Managing Director, Mail on Sunday

Our pre-interview training aims to transform the way in which employers are perceived by potential employees — and vice versa. Using a combination of traditional business consulting methods, together with professional acting techniques, we move the employer’s focus beyond a candidate’s CV and teach them to explore what a candidate is like as a person, what drives them, whether they are competent, trustworthy and ultimately if they are the right person for the job. We firmly believe that this approach is far more successful when trying to predict someone’s potential effectiveness in the workplace.

We work together with clients to help them to:

Create compelling value propositions — which resonate with the  needs of their prospective employees.

Make a great first impression — research has shown that we make judgments about someone within seconds. These are difficult to change, so we make sure our clients get it right first time.

Communicate effectively with candidates and select high performers — this includes coaching clients in communication, with an emphasis on listening and sensing verbal and non-verbal clues that reveal the traits, behaviours, values, capabilities and potential of candidates.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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