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	<title> &#187; Customer segmentation</title>
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	<description>Transforming ideas and outstanding results for your business or organisation</description>
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		<title>Failure to listen</title>
		<link>http://marketingstatements.com/2009/04/failure-to-listen/</link>
		<comments>http://marketingstatements.com/2009/04/failure-to-listen/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 05:00:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Transforming Moments]]></category>
		<category><![CDATA[Customer segmentation]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[Marketing Statements]]></category>

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		<description><![CDATA[Listen closely to your customers and revise your market segmentation assumptions.  Are people looking at your service and product in the same way as they were?]]></description>
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<p>Listen closely to your customers and revise your market segmentation assumptions.</p>
<p>Are people looking at your service and product in the same way as they were?</p>
<p>As the recession progresses, have the copy mechanisms of people become ingrained and define a new normal?</p>
<p>The ability to suspend your judgement, when listening to somebody speaking, is a skill that is very hard to master.</p>
<p>To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com</p>
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