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	<title> &#187; Customers</title>
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	<link>http://marketingstatements.com</link>
	<description>Transforming ideas and outstanding results for your business or organisation</description>
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		<title>5 seconds is all it takes</title>
		<link>http://marketingstatements.com/2009/06/5-seconds-is-all-it-takes/</link>
		<comments>http://marketingstatements.com/2009/06/5-seconds-is-all-it-takes/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 00:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Transforming Moments]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Smiling]]></category>
		<category><![CDATA[telephone etiquette]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://marketingstatements.com/?p=176</guid>
		<description><![CDATA[
And if you don&#8217;t believe me, click on the link below:
Receptionist recording
Please listen to the audio above, it is a real company but I have edited out the names.
A clear corporate image is essential for communicating with clients, everything communicates and at every point of contact.   Therefore, I am always surprised when companies [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://marketingstatements.com/wp-content/plugins/flash-video-player/default_video_player.gif" /></p>
<p>And if you don&#8217;t believe me, click on the link below:</p>
<p><a href="ftp://ftp.livedns.co.uk/htdocs/wp-content/MP3/Reception%20recording.mp3"></a><a rel="attachment wp-att-634" href="http://marketingstatements.com/2009/04/does-your-receptionist-know-who-you-are/reception-recording2/">Receptionist recording</a></p>
<p>Please listen to the audio above, it is a real company but I have edited out the names.</p>
<p>A clear corporate image is essential for communicating with clients, everything communicates and at every point of contact.   Therefore, I am always surprised when companies put temporary staff or untrained staff on their reception desks to greet visitors and answer the phone.</p>
<p>People are the brand, they create an impression within seconds.  The immediate impact that your front office make is crucial.  It is often the strongest and longest, both verbally and visually.  Get it wrong and it is very difficult to change the image that your customers have imprinted in their minds.</p>
<p>They say &#8220;you never get a second chance to make a first impression&#8221;.</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?&amp;linkurl=http%3A%2F%2Fmarketingstatements.com%2F2009%2F06%2F5-seconds-is-all-it-takes%2F&amp;linkname=5%20seconds%20is%20all%20it%20takes"><img src="http://marketingstatements.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Save/Bookmark"/></a>]]></content:encoded>
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		</item>
		<item>
		<title>Communicating with customers</title>
		<link>http://marketingstatements.com/2009/06/communication/</link>
		<comments>http://marketingstatements.com/2009/06/communication/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 09:54:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Transforming Moments]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://marketingstatements.com/?p=259</guid>
		<description><![CDATA[
This point may seem so simple, but customers want to know &#8220;what&#8217;s in it for me?&#8221;.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://marketingstatements.com/wp-content/plugins/flash-video-player/default_video_player.gif" /></p>
<p>This point may seem so simple, but customers want to know &#8220;what&#8217;s in it for me?&#8221;.</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?&amp;linkurl=http%3A%2F%2Fmarketingstatements.com%2F2009%2F06%2Fcommunication%2F&amp;linkname=Communicating%20with%20customers"><img src="http://marketingstatements.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Save/Bookmark"/></a>]]></content:encoded>
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		<item>
		<title>Do you have a value proposition?</title>
		<link>http://marketingstatements.com/2009/05/do-you-have-a-value-proposition/</link>
		<comments>http://marketingstatements.com/2009/05/do-you-have-a-value-proposition/#comments</comments>
		<pubDate>Wed, 06 May 2009 07:24:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Value]]></category>
		<category><![CDATA[Value propositions]]></category>

		<guid isPermaLink="false">http://marketingstatements.com/?p=921</guid>
		<description><![CDATA[Creating a value proposition is essential, because it helps an organisation connect its internal processes to improved outcomes with its customers.]]></description>
			<content:encoded><![CDATA[<p>Creating a value proposition is essential, because it helps an organisation connect its internal processes to improved outcomes with its customers.</p>
<p>Marketing Statements creates compelling differentiated value propositions that resonate clients, guiding them to what you offer, guiding your staff to innovate and develop better versions of your offerings.</p>
<p>And, we find that with every business, organisation or person that we work with, they have far more value within them to offer their customers than they first thought.</p>
<p>It is always an enlightening exercise for our clients, one that costs very little but can have a radical effect on how their offering is perceived by customers, and the price their customers are wiling to pay for their product or service.</p>
<p>To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?&amp;linkurl=http%3A%2F%2Fmarketingstatements.com%2F2009%2F05%2Fdo-you-have-a-value-proposition%2F&amp;linkname=Do%20you%20have%20a%20value%20proposition%3F"><img src="http://marketingstatements.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Save/Bookmark"/></a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does your receptionist know who you are?</title>
		<link>http://marketingstatements.com/2009/04/does-your-receptionist-know-who-you-are/</link>
		<comments>http://marketingstatements.com/2009/04/does-your-receptionist-know-who-you-are/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 09:27:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[First impressions]]></category>
		<category><![CDATA[Marketing Statements]]></category>

		<guid isPermaLink="false">http://marketingstatements.com/?p=630</guid>
		<description><![CDATA[A clear corporate image is essential for communicating with clients, everything communicates and at every point of contact.   Therefore, I am always surprised when companies put temporary staff or untrained staff on their reception desks to greet visitors and answer the phone.]]></description>
			<content:encoded><![CDATA[<p><a href="ftp://ftp.livedns.co.uk/htdocs/wp-content/MP3/Reception%20recording.mp3"></a><a rel="attachment wp-att-634" href="http://marketingstatements.com/2009/04/does-your-receptionist-know-who-you-are/reception-recording2/">Receptionist recording</a></p>
<p>Please listen to the audio above, it is a real company but I have edited out the names.</p>
<p>A clear corporate image is essential for communicating with clients, everything communicates and at every point of contact.   Therefore, I am always surprised when companies put temporary staff or untrained staff on their reception desks to greet visitors and answer the phone.</p>
<p>People are the brand, they create an impression within seconds.  The immediate impact that your front office make is crucial.  It is often the strongest and longest, both verbally and visually.  Get it wrong and it is very difficult to change the image that your customers have imprinted in their minds.</p>
<p>They say &#8220;you never get a second chance to make a first impression&#8221;.</p>
<p>To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?&amp;linkurl=http%3A%2F%2Fmarketingstatements.com%2F2009%2F04%2Fdoes-your-receptionist-know-who-you-are%2F&amp;linkname=Does%20your%20receptionist%20know%20who%20you%20are%3F"><img src="http://marketingstatements.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Save/Bookmark"/></a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Published Article: You never get a second chance to make a first impression</title>
		<link>http://marketingstatements.com/2009/04/published-article-you-never-get-a-second-chance-to-make-a-first-impression/</link>
		<comments>http://marketingstatements.com/2009/04/published-article-you-never-get-a-second-chance-to-make-a-first-impression/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 18:56:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Published articles]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[First impressions]]></category>

		<guid isPermaLink="false">http://marketingstatements.com/?p=306</guid>
		<description><![CDATA[You never get a second chance to make a first impression.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-328" title="article-published-0810232" src="http://marketingstatements.com/wp-content/uploads/2009/04/article-published-0810232-215x300.jpg" alt="article-published-0810232" width="215" height="300" /></p>
<p>To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?&amp;linkurl=http%3A%2F%2Fmarketingstatements.com%2F2009%2F04%2Fpublished-article-you-never-get-a-second-chance-to-make-a-first-impression%2F&amp;linkname=Published%20Article%3A%20You%20never%20get%20a%20second%20chance%20to%20make%20a%20first%20impression"><img src="http://marketingstatements.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Save/Bookmark"/></a>]]></content:encoded>
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		</item>
		<item>
		<title>Hearts and minds</title>
		<link>http://marketingstatements.com/2009/04/heart-and-mind/</link>
		<comments>http://marketingstatements.com/2009/04/heart-and-mind/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:19:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Transforming Moments]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Hearts and minds]]></category>
		<category><![CDATA[Marketing Statements]]></category>

		<guid isPermaLink="false">http://marketingstatements.com/?p=265</guid>
		<description><![CDATA[Ideas alone are not enough, you have to emotionally connect with people.

We feel very strongly that in order for the change process to work and continue for the long term, you have to connect with the emotions of the people who's behaviours you are trying to change.]]></description>
			<content:encoded><![CDATA[<p><img src="http://marketingstatements.com/wp-content/plugins/flash-video-player/default_video_player.gif" /></p>
<p>Ideas alone are not enough, you have to emotionally connect with people.</p>
<p>We feel very strongly that in order for the change process to work and continue for the long term, you have to connect with the emotions of the people who&#8217;s behaviours you are trying to change.</p>
<p>To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?&amp;linkurl=http%3A%2F%2Fmarketingstatements.com%2F2009%2F04%2Fheart-and-mind%2F&amp;linkname=Hearts%20and%20minds"><img src="http://marketingstatements.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Save/Bookmark"/></a>]]></content:encoded>
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