Ideas

“In a fast changing environment, it is hard to anticipate where the best ideas are going to come from. It’s highly unlikely these will always come from the management team sitting around a board table. Allow a broader team to contribute to problem-solving of sparking ideas and innovation. None of this lessens the need for agility, consistent communication and clear target setting to sit on top of empowered and skilled teams. Clarity of vision and communicating this to our teams, with milestones and targets set along the way, has never been more vital. Managing change will often result in the need to alter tactics, drop projects and to direct focus to opportunities that arise that were not anticipated at the outset. This is all part of managing change and teams are remarkable agile and indeed resilient when they are given real insight into decision making.”

Nancy Cruickshank, Executive Director of Digital Development for Telegraph Media Group writes in the May edition of Revolution Magazine.

Great ideas can come from anyone and anywhere in a business (see our film at http://marketingstatements.com/about) which is why we form a task-force, made up of a cross section of people involved in an organisation, who lead and drive the transformation effort.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com