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Shakespeare on change

“We know what we are, but know not what we may be.”

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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Charles Darwin on change

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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So says Paul Bregman, CEO of Bregman Partners, Inc in his blog post “Why Small Companies Will Win in This Economy.”

Marketing Statements has a headcount of two and so we agree with Paul.  However, we have worked and continue to work with large businesses and organisations that are willing to listen, willing to learn and willing to change and adapt to their customers changing needs, in this changing economic environment.  They continue to prosper, with very happy employees.

http://blogs.harvardbusiness.org/bregman/2009/03/why-small-companies-will-win-i.html

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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It is mistake to assume that people understand what you have said and foolish to think that they have understood it, in the way in which you mean it.

Let’s think about the process of transmitting a thought from speak to listener:

1.    I have a thought.
2.    I have to take apart the thought to put it into words.
3.    The words are sent through the air to the listener (you).
4.    You must mentally reassemble these words into the original structure of thought that I had.

I wonder what the percentage is of my thought being the same as your thought?  If I built a house and then took it apart and gave you the bricks, without you having seen what my house looked like, would you built the same house as me?

During the change process communication is vitally important but it is even more important after you think the work has been completed.  People forget and revert back to past way of thinking and behaving.

We should be communicating 10 times more than we think we need to, in order for our internal and external customers to understand what we mean.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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Hearts and minds

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Ideas alone are not enough, you have to emotionally connect with people.

We feel very strongly that in order for the change process to work and continue for the long term, you have to connect with the emotions of the people who’s behaviours you are trying to change.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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We are all familiar with these phrases – listen up, listen here, open your ears, now get this but how many of us actually know how?  We are taught to read and write at school but never to listen.

With the advent of email, our need to listen has decreased, but then so has the time we spend exchanging ideas face to face.  This places greater importance on those face to face meetings and thus on your ability to listen and remember what is being discussed.

We speak at around 125 words per minute but our brains are capable of comprehending speech 4 or 5 times this rate and the ability to slow down our brains is almost impossible.  We can listen but we have spare time to think.

Listening is hard work.  The ability to suspend judgement when someone else is talking is a skill that needs practice.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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Our equipment

This is the equipment that we use along with our brains

People often ask us what need when hosting our masterclasses, workshops or seminars internally.  Along with our brains, this is the other vital piece of equipment that we bring.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com

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