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And if you don’t believe me, click on the link below:
Please listen to the audio above, it is a real company but I have edited out the names.
A clear corporate image is essential for communicating with clients, everything communicates and at every point of contact. Therefore, I am always surprised when companies put temporary staff or untrained staff on their reception desks to greet visitors and answer the phone.
People are the brand, they create an impression within seconds. The immediate impact that your front office make is crucial. It is often the strongest and longest, both verbally and visually. Get it wrong and it is very difficult to change the image that your customers have imprinted in their minds.
They say “you never get a second chance to make a first impression”.
