It is mistake to assume that people understand what you have said and foolish to think that they have understood it, in the way in which you mean it.

Let’s think about the process of transmitting a thought from speak to listener:

1.    I have a thought.
2.    I have to take apart the thought to put it into words.
3.    The words are sent through the air to the listener (you).
4.    You must mentally reassemble these words into the original structure of thought that I had.

I wonder what the percentage is of my thought being the same as your thought?  If I built a house and then took it apart and gave you the bricks, without you having seen what my house looked like, would you built the same house as me?

During the change process communication is vitally important but it is even more important after you think the work has been completed.  People forget and revert back to past way of thinking and behaving.

We should be communicating 10 times more than we think we need to, in order for our internal and external customers to understand what we mean.

To arrange a meeting with Marketing Statements, please contact Jenny Patterson on 07957 473 270/020 8983 3984 or jenny.patterson@marketingstatements.com